Monday, January 22, 2018

Great Anti-Bullying PSA from Burger King: Stand Up Against Bullying


@NoBully_org
In case you missed it, Burger King created a great anti-bullying video a few months ago. It's a powerful video that is great to show to students and adults. Follow up conversations based on the video would be very powerful. Their campaign has been called "Bullying Junior" and is part of the No Bully website and campaign. 

In this PSA they encourage individuals to take a stand against bullying. The video is powerful in part because it shows some adult bystanders watching and doing nothing while a high school student is bullied by others in a Burger King restaurant. However, these same adults have no problems reporting their damaged ("bullied") burgers to the restaurant management. The PSA also shows and interviews two adults who take a stand to stop the high schooler from being bullied. A number of students are also featured to add to the video's relevance for a K-12 audience.

Unfortunately the original video (with 4.5 million views so far) has a couple  censored expletives. I'm disappointed that Burger King and No Bully chose to include these in their original released PSA and I wrote them to let them know. I would like to see them replace their posted version on YouTube with the clean version they added available for download here on their website. I embedded the clean version above. Regardless, the overall intent and video is excellent and well worth using to help everyone reflect on the effects of bullying and important role of bystanders.

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